Blue Bell Creameries Selects ClearOrbit to Automate Data Collection
for Improved Lot Control in High-Volume Production & Distribution Centers
Austin, Texas – Jan. 23, 2007 – ClearOrbit
(www.clearorbit.com),
the leading provider of real-time supply chain execution and reverse logistics
solutions, today announced that Blue Bell Creameries will deploy its Gemini
mobile software solution for Oracle Process Manufacturing (OPM) to automate
data collection and improve the company’s production lot control and
traceability. Blue Bell, one of the country’s oldest and best-selling
ice cream manufacturers, selected ClearOrbit to improve the accuracy, timeliness,
visibility, and control of data throughout the company’s high-volume
production and distribution centers across the Southeast.
With Gemini for OPM, Blue Bell employees will now use mobile RF scanners
to record key transactions, such as receiving, inventory movements and transfers,
adjustments, batch inputs/outputs and returns, directly on the shop floor.
By capturing data from more than 2,000 SKU’s in real time at the point-of-origin,
Gemini will dramatically and immediately increase data quality and visibility
throughout the company’s multiple facilities.
“ClearOrbit brings a wealth of experience improving supply chain processes
for consumer packaged goods manufacturers,” said Jim Kruse, Blue Bell
controller. “Lot control and traceability are critical processes for
a company like Blue Bell that relies on real-time, accurate data reporting
to produce quality products. By automating data collection and improving
visibility throughout the order fulfillment process, ClearOrbit will help
us significantly improve our production and distribution capabilities and
efficiencies.”
Unlike other offerings that run off proprietary third-party databases or
require custom interfaces, Gemini for OPM leverages ERP investments by integrating
directly to the Oracle data model. This approach fully leverages the setups,
tolerances and profiles already defined in Blue Bell’s Oracle deployment,
minimizing implementation, training, and ongoing support costs.
Warren Sumner, vice president of marketing and strategy for ClearOrbit,
said, “Today’s leading consumer packaged goods manufacturing
companies need to build efficiencies into their supply chain processes in
a way that complements their existing infrastructure and technologies. Our
growing customer base is further proof of ClearOrbit’s unparalleled
commitment to, and success with, manufacturers facing supply chain efficiency
challenges, and we’re pleased to have the opportunity to deliver in
a similar fashion for Blue Bell.”
About Blue Bell Creameries
Blue Bell Creameries will celebrate its 100th anniversary in 2007. The Brenham,
Texas, based company has grown from humble beginnings in 1907 to become
the number three branded ice cream manufacturer in the country, despite
only being available in 16 states, which include Alabama, Arizona, Arkansas,
Florida, Georgia, Kansas, Kentucky, Louisiana, Mississippi, Missouri, New
Mexico, North Carolina, Oklahoma, South Carolina, Tennessee and Texas.
The regional company offers more than 50 ice cream flavors as well as frozen
snack items and a variety of health claim products.
About ClearOrbit
ClearOrbit’s real-time supply chain execution and reverse logistics
solutions improve the speed, visibility, and control of extended manufacturing
and distribution supply chains. Since 1994, Austin, TX-based ClearOrbit has
assisted more than 275 clients in automating and controlling process execution
within their extended supply networks. ClearOrbit delivers on the promise
of Enterprise Resource Planning (ERP) systems such as Oracle and SAP with
fully integrated supply chain execution, collaboration and reverse logistics
solutions that address “last mile functionality” issues while
complementing the existing infrastructure. ClearOrbit customers include market
leaders such as Alcoa, Biogen Idec, Colorcon, Darigold, GE, Lifecell, Paramount
Farms, Torani Syrups and Welch’s. For more information, visit www.clearorbit.com.
# # #
Company Contact:
Dan Kubala
ClearOrbit
512-735-4312
dan.kubala@clearorbit.com
Press Contact:
Dayna Guzik
DPR Group
919-678-9200
dguzik@dprgroup.com
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